Taco Bell : Viva Young -- Super Bowl XLVII
Old 'uns acting young.
Published On
Jan 28, 2013
Editor's Pick
Taco Bell follows up its teaser for its game day effort with its final Super Bowl ad, created out of Deutsch Los Angeles. This marks the first Super Bowl work for the fast feeder since 2010, and features some retirement home denizens sneaking out for a night on the town -- led by ringleader Bernie Goldblatt. Fun.'s "We Are Young" in Spanish (an obvious choice!) backs up the action, which culminates with a "fourth meal," just before dawn, at Taco Bell. The song, which is titled "Nosotros Somos Jovenes," was translated literally by creatives at Deutsch.
Credits
- Date
- Jan 29, 2013
- Brand :
- Taco Bell
- Client :
- Taco Bell
- Agency :
- Deutsch-Los Angeles
- Director :
- Noam Murro
- Editorial :
- Rock Paper Scissors
- Editor :
- Ted Guard
- Chief Creative Officer :
- Mark Hunter
- Group Creative Director :
- Brett Craig
- Senior Art Director :
- Gordy Sang
- Senior Copywriter :
- Brian Siedband
- Director, Integrated Production :
- Vic Palumbo
- Director, Content Production :
- Victoria Guenier
- Executive Producer :
- Paul Roy
- Producer :
- Kacey Hart
- Music Supervision :
- Dave Rocco
- Production Company :
- Biscuit Filmworks
- Executive Producer :
- Shawn Lacy
- Line Producer :
- Jay Veal
- Visual Effects :
- A52
- Color :
- The Mill
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Project Type
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