Let’s face it: air travel is going to cause major turbulence in holiday plans this year. Since summer, airlines have doled out flight delays and cancellations like packs of Biscoff cookies, thrusting airports into states of utter anarchy. For those looking to kick back and get buzzed amidst the pandemonium, Vizzy promises free drinks on the busiest travel weekend of the year.
The “Holi-Delay Drinks” campaign will take place from December 21-23, the most abominable days to attempt flying. Should a traveler over the age of 21 find themselves trapped in the hellscape of an airport riddled with delays, they can visit the campaign’s website and upload their flight information to enter for a chance to snag an $8 prepaid card, meant to be used on a can of Vizzy. 5,000 miserable airline squatters will win the funds for instant booze.
Over the same timespan, the hard seltzer brand will also host a pop-up in Concourse C of the Denver International Airport to hand out Vizzy samples to travelers on-site.
"When you're traveling for the holidays, there's nothing worse than seeing your flight has been delayed, so we wanted Vizzy to step in and make an annoying situation a little bit more positive,” said Carol Krienik, associate marketing manager for Vizzy Hard Seltzer, in a statement. “Whether it's enjoyed at the airport or when you finally reunite with friends and family, we hope Vizzy brings some fun and flavor to your drinking this season.”
The campaign was created out of Rethink Toronto.