Firefighter's Wife Narrates New Vodafone UK Spot

Ad Is First Vodafone UK Work From Grey London

Published On
Mar 27, 2014

Editor's Pick

Vodafone's first UK work through Grey London (which created the much-lauded work The Kiss for the Vodafone Red brand last year) focuses on a firefighter and his wife, who narrates. Highglighting the fact that 77% of the emergency services use Vodafone, it homes in a simple truth: that the firefighter's wife doesn't worry, but just wants to get that call from her husband, even it's just asking what's for dinner. Featuring real, off-duty firemen, it was directed by Marcus Söderlund through Academy.