Vodafone : The Lost Phone Experiment

Where'd my phone go?

Published On
Jan 16, 2013

Editor's Pick

What happens to a phone when you lose it? Achtung and Vodafone set out to find out, in The Lost Phone Experiment, by planting 100 phones throughout the Netherlands, and tracking their fortunes via a site, which yields some super-interesting data about how many are returned, where they travel, what they are used for and by who. Tip: Open it up via Chrome and hit "Translate" so you can read the site in English.