Harvey Nichols Celebrates Vogue's Centenary With a 100-Year-Old Model
Bo Gilbert Was Born in 1916
Editor's Pick
Bo Gilbert, who was born in 1916, is the subject of a print campaign and film made by Harvey Nichols to celebrate the 100th anniversary of Vogue magazine.
The campaign, by Adam&Eve/DDB London will appear in an exclusive print ad in Vogue's commemorative June issue featuring Gilbert as the model. Meanwhile, a two-minute behind-the-scenes film (seen here) will run across Harvey Nichols' social channels and will be supported by editorial on Vogue.co.uk.
The print ad was shot by the fashion photographer Phil Poynter, who founded "Dazed & Confused" with Jefferson Hack and Rankin. Kell Mitchell of Twenty Twenty directed the film, in which Gilbert muses on the changing fashions she has seen in her lifetime, and how she was inspired by Audrey Hepburn.
Vogue's 100th Anniversary issue will be its biggest ever issue. Shadi Halliwell, creative and marketing director at Harvey Nichols, said: "We devised a campaign that reflected the playful attitude Harvey Nichols is famous for, celebrating both the 100th Anniversary of British Vogue, and also style in its entirety. It was a privilege to work with Bo, she is a fabulous, independent lady who epitomises timeless style."
Credits
- Date
- Apr 29, 2016
- Brand :
- Harvey Nichols
- Client :
- Harvey Nichols
- Agency :
- Adam & Eve/DDB
- Model :
- Bo Gilbert
- Group Creative and Marketing Director :
- Shadi Halliwell
- Head of Marketing :
- Anna Davidson
- Chief Creative Officer :
- Ben Priest
- Executive Creative Director :
- Ben Tollett
- Executive Creative Director :
- Richard Brim
- Creative :
- Laurence Quinn
- Head of Design :
- Alex Fairman
- Producer :
- Daniel Moorey
- Account Management/Business Director :
- Paul Billingsley
- Account Management/Account Director :
- Britt Lippett
- Account Management :
- Katie Gough
- Agency Planner :
- Enni Kukka-Tuomala
- Media Planner :
- Tim Payne
- Media Planner :
- Becky Dorfman
- Production Company :
- Serlin Associates
- Photographer :
- Phil Poynter
- Director :
- Kell Mitchell of Twenty Twenty
- Editor :
- Kell Mitchell of Twenty Twenty
- Post Production :
- Unit
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