Sign a Petition With What Matters -- Your Voice

McCann NY Creates Site to Petition for Support for Background Checks on Gun Sales

Published On
Dec 05, 2013

Editor's Pick

For the Brady Foundation, McCann New York introduces a new way to make your voice count -- by using it to sign a petition against gun violence. Billed as the first-ever "audio petition," the site lets you "sign" your name orally. You can view the petition and hear who has signed it, add your own voice, download an app to recruit others, and even get the site to call Congress for you. The petition hopes to pressure members of the government to support legislation extending Brady background checks to gun sales. Plenty of famous people have added their voices -- Tony Bennett, man of the golden vocals, was one of the first signers.

Credits

Date
Dec 05, 2013
Brand:
Voices Against Violence
Client:
Voices Against Violence
Agency:
McCann-New York
Digital:
MediaMonks
Chief Creative Officer:
Tom Murphy
Chief Creative Officer:
Sean Bryan
Creative Director:
Zach Holliday
Creative Director:
Josh Greenspan
Head of Integrated Production:
Nathy Aviram
Executive Producer:
Catherine Patterson
Senior Integrated Producer:
Jill Ann Toloza
Social Strategist:
Mariam Asmar
Senior Audio Editor:
Gerard McConville
Creative Producer:
Martin Kool
Project Manager:
Quinten Beek
Senior Designer:
Bas Strien
Creative Director:
Jouke Vuurmans
Lead Developer:
Edgar Post

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Project Type