Nike : Voices
Nike Spotlights Women in Sports
Published On
Jun 22, 2012
Editor's Pick
Nike and Wieden + Kennedy Portland celebrate Title IX with a touching anthem spot, 'Voices.'
Directed by Anonymous Content's Mark Romanek, the spot features four U.S. female athletes: marathoner Joan Benoit Samuelson, boxer Marlen Esparaza, and basketball players Lisa Leslie and Diana Taursai. In tight, close-up shots, each talk about the obstacles they faced growing up. But what makes the work especially effective is the narratives are interspersed with shots of young girls, talking about the same difficulties.
Credits
- Date
- Jun 22, 2012
- Brand:
- Nike
- Client:
- Nike
- Agency:
- Wieden & Kennedy-Portland
- Creative Director:
- Alberto Ponte
- Creative Director:
- Ryan O'Rourke
- Creative Director:
- Dan Hon
- Copywriter:
- Dylan Lee
- Art Director:
- Ayse Altinok
- Producer:
- Erin Goodsell
- Executive Creative Director/Production:
- Mark Fitzloff
- Executive Creative Director/Production:
- Susan Hoffman
- Executive Agency Producer:
- Ben Grylewicz
- Production Company:
- Anonymous Content
- Director:
- Mark Romanek
- Executive Producer:
- Eric Stern
- Line Producer:
- Suzie Greene Tedesco
- Director, Photography:
- Jeff Cutter
- Production Manager:
- Marisol Aragon-Herold
- Editorial:
- Arcade Edit
- Editor:
- Paul Martinez
- Managing Partner:
- Damian Stevens
- Executive Producer:
- Deanne Mehling
- Post Producer:
- Cristina Matracia
- Producer Assistant:
- Andy Trecki
- Telecine:
- Company 3, Los Angeles
- Producer:
- Matt Moran
- Colorist:
- Sean Coleman
- Online and Effects:
- Airship
- Artist:
- Matt Lydecker
- Producer:
- Terry O'Gara
- Audio Producer:
- Eleven Studios
- Artist:
- Jeff Payne
- Audio Producer:
- Caroline OSullivan
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Project Type
