VW Sends Shocking Text to Chinese Moviegoers

O&M Beijing Used Audience Mobile Numbers to Deliver Safe Driving Message

Published On
Jun 11, 2014

Editor's Pick

Volkswagen gave moviegoers in Hong Kong a shock with a stunt that involved their own mobiles. The brand ran a PSA which showed a car driving fast along a road. Suddenly, everyone in the audience gets a text on their mobile (the clip says this was done using a "location-based broadcaster, but we're unsure whether the moviegoers also gave their permission for their mobile numbers to be collected). As they all look down at their phones, the on-screen car crashes dramatically. The campaign was developed by Ogilvy & Mather Beijing.

Credits

Date
Jun 11, 2014
Brand:
Volkswagen (China)
Client:
Volkswagen (China)
Agency:
OgilvyOne-Beijing

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Project Type