White Vans Circle Gracefully to 'Swan Lake' in VW's Balletic Crafter Spot

Film From Denmark Highlights Features Such as Park Assist

Published On
Jun 09, 2017

Editor's Pick

Boxy white vans are the one of the last vehicles you'd associate with elegance and grace but a new ad from Volkswagen Commercial Vehicles in Denmark has a good attempt at changing all that.

The film, "Crafter Ballet," sees a fleet of Crafter vans spin and drive around in neat formation to the strains of Tchaikovsky's "Swan Lake" (true to the ballet, there's also a black van/swan.) The ad highlights the Crafter's Park Assist, Side Assist and Trailer Assist features by showing how they help achieve those perfect balletic moves.

Created by Subsero and directed by Jesper Skoubølling and Martin Furze via production company U Itch I Scratch, the film is running launched online and on social media.


Jun 09, 2017
Volkswagen Crafter
Volkswagen Crafter
Michael Rud
Art Director:
Martin Furze
Creative Director:
Jesper Isholm
Production Company:
U itch I scratch
Creative Producer:
Mads Marstrand
Jesper Skoubølling
Martin Furze
Sound Design:
Supersonic CPH
Chief Executive Offier/Partner:
Subsero Kristoffer Hamborg

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Project Type