Volkswagen : Electric Cafe

VW versus blender.

Published On
May 25, 2012

Editor's Pick

Volkswagen has been up to some pretty interesting things in China, like the People's Car Project we previously featured. In another recent effort out of Ogilvy Beijing and Ogilvy Hong Kong, the brand sought to educate the general public about how little energy is required for a VW Golf EV to run, via this digital installation that compared the electricity required by the car to that needed by everyday household appliances.

Credits

Date
May 25, 2012
Brand:
Volkswagen
Client:
Volkswagen
Agency:
Ogilvy & Mather-Beijing
Agency:
Ogilvy & Mather-Hong Kong
Executive Creative Director:
Doug Schiff
Creative Director:
Kama Yu
Creative Director:
Paul Ho
Art Director:
Yang Ge
Art Director:
Zhang Min Sheng
Art Director:
Kirk Zheng
Art Director:
Morris Ku
Art Director:
Zhou Xufeng
Art Director:
Wing Lee
Art Director:
Ricky Cheng
Copywriter:
Song Lei
Copywriter:
Doug Schiff
Copywriter:
Chen Ye
Producer:
Morris Ku
Producer:
Rita Yang
Digital Production:
Leovation

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Project Type