Volkswagen Gets Sketchy in Homage to 'Take On Me'

Deutsch L.A. Pays Tribute to A-ha Video in New Spot

Published On
Sep 17, 2013

Editor's Pick

Comedic master David Shane gets behind the lens for Deutsch L.A.'s newest Volkswagen spot, an '80s retro film that begins with an animated sequence featuring a Volkswagen driver racing a bunch of biker dudes, backed by the classic song, "Take on Me," by A-ha.

As you can imagine, the animation takes inspiration from the tune too -- and the ad was created in the same method as the track's original rotoscoped video. The action was first filmed, then animated, making for a different process than the typical shoot since lighting and sound didn't come into the picture. But as anyone who has been brave enough to croon that new wave song during a spirited karaoke session knows -- it's not an easy tune to sing.

Credits

Date
Sep 17, 2013
Brand:
Volkswagen
Client:
Volkswagen
Agency:
Deutsch-Los Angeles
Director:
David Shane
Executive Creative Director:
Michael Kadin
Creative Director:
Mark Peters
Director, Integrated Production:
Vic Palumbo
Executive Integrated Producer:
Jim Haight
Interim Chief Marketing Officer:
Wayne Brannon
Vice President, Marketing:
Kevin Mayer
General Manager, Marketing Communications:
Justin Osborne
Advertising Manager:
Jeff Sayen
Advertising Specialist:
Chanel Arola
Group Creative Director:
Matt Ian
Associate Creative Director:
Ryan Scott
Director, Content Production:
Victoria Guenier
Executive Producer:
Marc Grill
Production Company:
O Positive
Line Producer:
Ken Licata
Editor:
Jim Haygood
Assistant Editor:
Dylan Firshein
Executive Producer:
Michael Raimondi
Producer:
Joe Ross
Post Production:
Company 3
Colorist:
Beau Leon
Animation:
Passion Pictures
Head of Production:
Anna Lord
Executive Producer:
Alex Webster
Producer:
Matt Saxton
Director:
John Robertson
Visual Effects:
Resolution
Flame Artist:
Todd Iorio
Flame Artist:
Seth Silberfien
Musical Artist:
a-ha
Music Publisher:
Warner Brothers Records
Music Publisher:
Sony/ATV Music Publishing
Audio Post:
Lime
Mixer:
Mark Meyuhas
Producer Assistant:
Matt Miller
Producer:
Jessica Locke

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Project Type