Volkswagen is going back in time with a 'Back to the Future' style disappearing act that takes the Golf GTI back to the 1970s. The online campaign by DDB UK, celebrating the 35th anniversary of the Golf GTI, kicks off with a viral film that opens at an event for the Golf GTI Edition 35, where a live audience is introduced to the new car and the Golf GTI's engineers, before witnessing it vanish before their eyes as it travels back in time.
Viewers can then follow the journey of the Golf GTI via a series of videos on the Volkswagen UK Facebook page. The first video shows the time traveling car appear at Volkswagen's German headquarters at Wolfsburg in 1976. The second shows where the car ends up.