Volkswagen : Ice Billboard

An offer that lasts as long as the ice

Published On
Mar 11, 2011

Editor's Pick

The Swedish winter is notoriously long and cold. So, to promote its Passat 4Motion, a four wheel drive winter-adjusted car, Volkswagen has launched what it calls a 'winter-adjusted offer'. This billboard was erected on an ice-field, and the special offer price on the car lasts until the ice melts.

Consumers can also enter a competition to guess when the ice will melt, with the prize a VIP racing day at Gothenburg.