A Midnight Drive is Extraordinary Sunny in a Volkswagen Beetle

Mattjis van Heijningen directs romantic new spot

Published On
May 24, 2013

Editor's Pick

Cat Power's "Dark End of the Street" is the soothing soundtrack for this whimsical, romantic spot for the Volkswagen Beetle Convertible out of Deutsch Los Angeles. Matthjis van Heijningen directs the commercial, which features a young woman waking up in the middle of the night to go for an extraordinarily sunshine-y drive in the car. Turns out, the magic has everything to do with location. 

Credits

Date
May 24, 2013
Brand:
Volkswagen
Client:
Volkswagen
Agency:
Deutsch-Los Angeles
Chief Creative Officer:
Mark Hunter
Group Creative Director:
Michael Kadin
Group Creative Director:
Matt Ian
Creative Director:
Mark Peters
Associate Creative Director:
Ryan Scott
Senior Art Director:
Paul Oberlin
Senior Copywriter:
Cam Miller
Director, Integrated Production:
Vic Palumbo
Director, Content Production:
Victoria Guenier
Executive Integrated Producer:
Jim Haight
Music Supervisor:
Dave Rocco
Production Company:
MJZ
Director:
Matthijs Van Heijningen
Executive Producer:
Scott Howard
Editor:
Union Editorial
Post Facility:
Company 3

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Project Type