DDB Sydney did this simple, but brilliant print work for Volkswagen to promote the brand's new Park Assist technology. The print series contains three executions which show difficult parking spots. And we're not talking your everyday tight spaces that you have to squeeze in to.
It's a smart way of leaving all the technology behind and focusing on what matters.
The ads are somewhat reminiscent of Arnold Boston's classic print that makes you think for VW, like the "Hey, There's A" campaign, which emphasized that even if there's a bull run or a naked model in your face, it won't drive attention away from the Beetle.