A VW tears up a small town's streets in insane ad shot on people's phones

Gymkhana vets and onlookers captured this stunt-driven spot from DDB Toronto

Published On
Jun 25, 2019

Editor's Pick

The denizens of a small town in Quebec, Canada got a treat when Nascar pro Maryeve Dufault took her skills to their streets driving the new 2019 Jett GLI. In a film capturing her antics, she swerves dangerously near onlookers as she zooms down roads normally reserved for pedestrians and everyday commuters—content captured largely by the residents themselves on their mobile phones, drones and GoPros. Even a dog stepped in to document her final moves as she emerges from her car unscathed. 

Surprisingly, given her daring tricks, none the onlookers were hurt either—including a skateboarder who seemed perilously close as she swept past him on a bridge. 

That’s testament to Dufault’s skills, as well as the team at DDB Canada and  performance driving and content company Hoonigan—including director Brian Scotto (known for his skills on Ken Block’s Gymkhana films) who were there to steer the show. 

According to an agency rep, ahead of the shoot, Scotto gave the locals a crash course, of sorts, on the best camera angles and techniques to use for shooting. He also placed them in key, but safe, spots to document the action. About 80% of the content was captured on people’s devices.

And that skateboarder? He was actually a member of the Hoonigan production crew and his scene wasn’t in the original script. He pitched the idea while on set and the team went for it. 
 

Credits

Date
Jun 25, 2019
Client:
Volkswagen (Canada)
Agency:
DDB-Toronto
Post Production:
Hoonigan
Chief Creative Officer:
Brent Choi
VP Creative Director:
Erin Kawalecki
Copywriter:
Eric Grimes
Art Director:
Carla Rimando
Agency Producer:
Sumit Anjwani
Agency Producer:
Shaya Omidvar
Agency Producer:
Julia Morris
Group Account Director:
Ben Archer
Account Coordinator:
Ines Khadr
Project Manager:
Ann Harrison
Strategy:
Kristian Visconti
Social Media Strategy:
Steph Joudrey
Media Company:
Touche
Director:
Brian Scotto
Director of Photography:
Pierre Wikberg
Cameraman:
The people of Sorel-Tracy
Executive Producer:
Gil Marsden
Line Producer:
Sebastien Poussard
Editor:
Keegan Wilcox
Colorist:
Jerimiah Morey
Talent:
Maryeve Dufault
Talent:
Eric Dufault
Talent:
The people of Sorel-Tracy
Sound Mix:
Barry Neely
Sound Design:
Randy Torres
Production Designer:
Melissa Broker

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