Volkswagen : The BlueMotion Label

An insert that helps you recycle.

Published On
Sep 12, 2012

Editor's Pick

To reinforce the eco-conscious nature of its BlueMotion vehicles, which have a higher fuel efficiency, Volkswagen and South African agency Ogilvy Cape Town created a print insert that doubled as a way to recycle. Recipients could turn the insert into a prepaid mailing sticker sending the publication it was in to a recycling plant. So far, response rate in Cape Town has been 99%.