Your Volkswagen's Fuel-Saving Features Are Doing You no Favors

New spot promotes the car's start/stop feature

Published On
May 07, 2013

Editor's Pick

A new Volkswagen ad promotes the car's Start/Stop technology, by turning the fuel-saving feature on its head. Knowing that parents of crying babies often drive around to lull their baby to sleep, the spot, by Adam&EveDDB London, shows a dad driving around town with his temperamental infant. Unfortunately, because the engine turns off every time a red light comes on, he doesn't do too well.