Volkswagen Vows Never to Lose Cargo with New Glow in the Dark Truck

The Company Used Its Own Trucks as Moving Billiboards

Published On
May 19, 2014

Editor's Pick

Move over, FedEx. Volkswagen has taken package-tracking to new levels. In Brazil, the car company used glow-in-the-dark cargo covers to protect selected containers in order to promote Volksnet, its tracking system.

Phosphorescent semis took to Sao Paolo's roads by night in an effort to catch the eye of truckers and shipping companies and deliver the message "your cargo never disappears."

Credits

Date
May 19, 2014
Agency:
ALMAP BBDO
Brand:
Volkswagen Trucks
Client:
Volkswagen Trucks
Chief Creative Director:
Marcello Serpa
Chief Creative Director:
Luiz Sanches
Creative Director:
Bruno Prosperi
Creative Director:
Renato Simes
Art Director:
Renato Butori
Copywriter:
Rodrigo Resende
Producer:
Jos Roberto Bezerra
Producer:
Marcos Souza

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