In Belgium, Volkswagen has come up with a campagn aimed at helping local communities in a way that's connected to, but not all about, cars.
Agency DDB Brussels created "Volksparking," idea, with the idea of giving parking lots multiple functions. The first project is a mobile basketball hoop installed at a parking lot in Ostend, Belgium. Developed in conjunction with MIT and Dutch agency Unbranded, the contraption can detect when there's an empty spot and moves the pop-up basketball court to that space.
However, the idea isn't only about hoops -- Volksparking is more of an open source project to which anyone can contribute ideas to turn parking lots into fun spaces. Unbranded's Daan Van Oene said: "Together with MIT, we've been looking at other creative applications for example the concept could include picnic tables, pop-up skate parks, temporary markets or a secluded climbing wall."