Volvo follows the quest of a bird conservationist in inspiring short film

Film by Grey London highlighting brand's conservation efforts is part of series created with Sky Atlantic

Published On
Jan 22, 2020

Editor's Pick

Volvo puts the spotlight on inspirational bird conservationist Professor Carl Jones in its latest environmental short, part of its "Defiant Pioneers" channel sponsorship with U.K. broadcaster Sky Atlantic.

The film, by Grey London, shows how Jones came to focus on conserving the Mauritius kestrel whose population at one point was down to just four in the world. Shot in Wales and Mauritius by director DARYL via Pulse, it first depicts Jones as a young man marveling at the beauty of the kestrel in the open sky and then goes on to reveal his worries about climate change.

The short is part of a wider campaign that will run across TV, video and social in the U.K. It's part of a partnership Volvo Car U.K. has with Durrell Wildlife Conservation Trust. The "Defiant Pioneers" series has previously included a film about kids experiencing the ocean for the first time. 

“Rather than a simple badging exercise, our powerful dramatizations of real-life events have allowed Volvo to engage Sky Atlantic’s audience in a more meaningful way,’ said Andy Lockley, executive creative director at Grey London in a statement.. “Each episode reflects Volvo’s brand values or beliefs. ‘The Birdman’ story highlights Volvo’s commitments to the environment and reducing the carbon footprint of its cars.”

Credits

Date
Jan 22, 2020
Client:
Volvo
Agency:
Grey-London
Executive Creative Director of Content:
Andy Lockley
Copywriter/Art Director:
Andy Lockley
Senior Agency Producer:
Rachel (Chops) Amess
Additional Producer:
Maxine Hose
Additional Producer:
Talia Shear
Assistant Producer:
India Smith
Director:
D.A.R.Y.L.
Production Company:
Pulse Films
Production Company Producer:
Drew O’Neill
Director of Photography:
Ben Fordesman
Editor:
Eve Ashwell
Edit:
The Assembly Rooms
Colorist:
Matthieu Toullet
Color:
MPC
Post Producer:
Edwin Elkington
VFX Artist:
Mark Beardall
Post Production:
Gramercy Park Studios
Sound Engineer:
Zak Kurtha
Post Producer:
Annika Gustavsson
Composer:
Tom Player
Music Director:
Dom Bastyra
Music:
Wake The Town
Trailer / Idents Editor:
Michele Difrancesco
Trailer / Idents Senior Producer:
Callum Johnston
Trailer / Idents Producer:
Dillion Palmer
Trailer / Idents:
Town Productions
Designer:
Hue Tarpey
Chief Client Officer:
Jeremy Pyne
Account Director:
Isaac Hickinbottom
Account Manager:
Sarah Maclean
Strategic Planner:
Gilliam Caldwell-Dunn
Head of Marketing Volvo Car UK:
Georgina Williams
Product Marketing Manager Volvo Car UK:
Terissa Wingfield

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