Volvo follows the quest of a bird conservationist in inspiring short film
Film by Grey London highlighting brand's conservation efforts is part of series created with Sky Atlantic
Jan 22, 2020
Volvo puts the spotlight on inspirational bird conservationist Professor Carl Jones in its latest environmental short, part of its "Defiant Pioneers" channel sponsorship with U.K. broadcaster Sky Atlantic.
The film, by Grey London, shows how Jones came to focus on conserving the Mauritius kestrel whose population at one point was down to just four in the world. Shot in Wales and Mauritius by director DARYL via Pulse, it first depicts Jones as a young man marveling at the beauty of the kestrel in the open sky and then goes on to reveal his worries about climate change.
The short is part of a wider campaign that will run across TV, video and social in the U.K. It's part of a partnership Volvo Car U.K. has with Durrell Wildlife Conservation Trust. The "Defiant Pioneers" series has previously included a film about kids experiencing the ocean for the first time.
“Rather than a simple badging exercise, our powerful dramatizations of real-life events have allowed Volvo to engage Sky Atlantic’s audience in a more meaningful way,’ said Andy Lockley, executive creative director at Grey London in a statement.. “Each episode reflects Volvo’s brand values or beliefs. ‘The Birdman’ story highlights Volvo’s commitments to the environment and reducing the carbon footprint of its cars.”