Volvo : How Many Truckers Can You Fit in a Truck?

Some darn flexible truckers.

Published On
Sep 14, 2012

Editor's Pick

After the death-defying "Ballerina Stunt," which demonstrated how stable Volvo trucks really are, the brand is back with a new campaign that asks: How many truckers can fit in the Volvo FH?

A stylishly shot web film from Forsman and Bodenfors, produced by B-Reel, demonstrates the roomier cab in the new Volvo FH. According to the agency, there are "no clips," and no "trick shooting" in the film, although we do wonder, are these real truckers? Or members of Pilobolus?

Credits

Date
Sep 14, 2012
Brand:
Volvo
Client:
Volvo
Agency:
Forsman & Bodenfors
Art Director:
Anders Eklind
Art Director:
Sophia Lindholm
Copywriter:
Martin Ringqvist
Copywriter:
Bjrn Engstrm
Agency Producer:
Alexander Blidner
Designer:
Jerry Wass
Senior Digital Media Planner:
Tobias Nordstrm
Director:
Patrik Gyllstrm
Director, Photography:
Christian Haag
Production Company:
B-Reel
Choreographer:
Christian Vilppola
Sound Design:
Plan8

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Project Type