Recently, Volvo began promoting it's new S40 model in Europe with an online mockumentary
called "The Mystery of Dalaro," in which we meet some of the 32 people in the Swedish village of Dalaro who supposedly bought the car on the same day at the same dealership.
But the mystery doesn't end there. The film is credited to a Venezuelan director named Carlos Soto, who wonders on his website if he's been duped by Volvo about the whole Dalaro mystery. The good news is that he hasn't been -- because he doesn't exist. The campaign is, in fact, the work of director Spike Jonze.