In this wonderfully tranquil Volvo commercial, we don't see a single car but instead vistas of the wild Swedish landscape backed by sounds of the air rustling through trees, grass, reeds and water. Created by Grey London and running in cinemas as well as online, the ad promotes Volvo's CleanZone air filtration system, which manages the interior air quality of the car. It's part of a series of films promoting the various product innovations of its upcoming XC90 model.
Grey creative director Hollie Newton also directed the film, via in-house production studio GreyWorks. The brand collaborated with New York-based glass studio Off Centre to create bottled inhalers of "Swedish Air" to offer to customers at car shows and dealerships (see slideshow).