Volvo Hijacks Luxury Car Shoppers in Surprising Stunt

We Believers Offers Free Rides to Dealerships - With a Twist

Published On
Apr 28, 2015

Editor's Pick

How do you convince fans of luxury brands like Mercedes and BMW to consider buying a Volvo instead? You hijack them.

Agency We Believers created fake ads that popped up at the top of potential luxury car buyers' Google searches that offered the customers free rides to the dealership of brands they searched -- but as it turns out, the rides were in Volvos, where passengers got fiteen minutes riding in the car while the driver talked up its merits compared to other automakers. The campaign ultimately convinced three out ten buyers to head over to the Volvo dealer instead and according to the agency, during the month of the promotion, the campaign was able to increase sales by 27%.

Credits

Date
Apr 28, 2015
Chief Executive Offier/Chief Creative Officer:
Gustavo Lauria
Executive Creative Director:
Juan Pablo Carrizo
Executive Creative Director:
Patricio Elfi
Creative Director:
Santiago Luna Lupo
Copywriter:
Gustavo Laura
Copywriter:
Juan Pablo Carrizo
Copywriter:
Santiago Luna Lupo
Art Director:
Patricio Elfi
Director:
Nelson Cabrera
Art Direction:
Diego Cappella
Agency Producer:
Lupita Alvarez
Head of Planning:
Marco Vega
Director, Photography:
Sherman Johnson
Executive Producer:
Nelson Cabrera
Music:
Alexis Estiz
Agency:
We Believers
Brand:
Volvo
Client:
Volvo
Agency Producer:
Adriana Correa
Account Executive:
Juliana Patio
Production Company:
Cherry Sundae Media
Executive Producer:
Graciella Creazzo

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Project Type