This clever campaign hijacks the infamous 'buffering wheel'
Voo's digital ads by Happiness Brussels pop up when your internet is slow
Nov 16, 2018
Belgium's Voo Telecom is running a clever campaign that sets out to harness people's "buffer rage" when their internet is slow and they're forced to sit staring at the buffering wheel on their screen.
The campaign, via Happiness Brussels, adapts the code behind the loading screens of news sites and streaming services, so that whenever the buffer wheel appears, viewers who don't use their service will see a message: "Load up to 2 times faster with Voo."
The company says this allowed them to target 70% of their target audience, just at the time they are getting more frustrated.