Dogs Are the Antidote to a Divided Country in Heartwarming Experiment From Pedigree

Hillary and Trump Supporters Put Differences Aside for Something They Can All Love

Published On
Nov 04, 2016

Editor's Pick

During this crazy election season that seems to have divided the country, dogs serve as a perfect reminder of what really matters, in this touching experiment from Pedigree and BBDO New York.

The pet food brand sent a "lost" pooch and a woman helping to find its owner into crowds of supporters for presidential candidates Hillary Clinton and Donald Trump. But there was one catch -- the woman was wearing a t-shirt for the opposing team.

At times, she's met with strange looks, but ultimately, the dog proves to be a great equalizer, reminding voters that no matter how divided they are, they share a common bond grounded in goodness and humanity. And when its owner finally appears and all parties cheered, the experiment proved that we can there's a triumph we can celebrate together.

Credits

Date
Nov 04, 2016
Brand:
Pedigree
Client:
Pedigree
Agency:
BBDO-New York
Chief Creative Officer:
Greg Hahn
Head of Production:
Dave Rolfe
Worldwide Chief Creative Officer:
David Lubars
Executive Creative Director:
Greg Ketchum
Executive Creative Director:
Tom Godici
Creative Director:
Banks Noel
Creative Director:
Greg Gerstner
Executive Producer:
Regina Iannuzzi
Senior Account Director:
Sally Nathans
Account Director:
Elizabeth Kelberg
Group Planning Director:
Annemarie Norris
Planning Director:
Emily Rydin
Senior Communications Planner:
Sean Stogner
Production Coordinator:
Corie Rosenblatt
Head of Music:
Rani Vaz
Production Company:
BBDO, New York
Director:
Win Bates
Executive Producer:
Constantin Bjerke
Company:
Crane
Audio Company:
Sound Lounge
Audio Producer:
Glen Landrum
Editorial Company:
The Beauty Shop
Finishing:
The Beauty Shop
Editor:
Adam Leibowitz
Editor:
Lindsey Nadolski
Additional Company:
Company 3

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Project Type