The Gap has enlisted CAA and AKQA to help develop a web experience that's focused entirely on the importance of voting.
A gallery of videos features everyone from Bill Maher to Mark Cuban to buzz-worthy musical act The Cool Kids describing what matters most to them when voting. Each Gap-attired person's video is accompanied by music and animation to help emphasize their speech.
The second part of the site is comprised of a multitude of virtual vote buttons, each complete with its own slogan and illustration. Visitors can click on any of the buttons, which endorse everything from the presidential candidates to social issues, and embed them on their Facebook page.