Vrbo turns the spotlight on property hosts (and their stunning homes) in new campaign

Vacation rental platform and agency Fortnight Collective highlight the homeowners who make it all happen

Published On
Sep 14, 2021

Editor's Pick

Vacation rental platform Vrbo is taking a new approach to its marketing. In a new campaign created with Colorado-based agency Fortnight Collective, the Expedia Group brand puts the spotlight not on its properties, but on the homeowner hosts who make those properties so welcoming.

The new series of video ads center on the theme, “Let’s do together, together." 

In one, a host carefully cleans and arranges his sparkling white and light wood beach house as crisp, blue waves crash behind him. “I know this view is too good not to be shared,” he says, temptingly.

 

In another, a towering home rests lakeside in a mountainous region. Cabin decor and a stunning stained glass window depicting a deer make for a cozy vibe. A plate of s’mores next to the fire pit look irresistible. “I have the ability to help people escape reality--at least for the next week or so,” says the host. 

 

Those seeking a more rugged escape might find a home hidden among the evergreens more seductive. The home’s sharp minimalism mixed with warm woods and bird-watching tools combine the best of rustic and modern design for vacationers not prepared to fully rough it. “I can make an indoorsy person, outdoorsy,” promises the homeowner.

 

“This campaign was an opportunity to showcase how much care each Vrbo host brings to their rental homes,” said Adam Chasnow, chief creative officer at Fortnight Collective, in a statement. “By putting real hosts front and center, we were able to let them tell their own stories and show what exactly makes Vrbo’s community so strong.”

Danny Parker, global creative director at Vrbo noted that the brand's ads, until now, have typically centered on "moments of family togetherness that happen on vacation in a Vrbo. But for this campaign, we wanted to honor our amazing hosts who make those moments possible."

The ads will run across broadcast, digital and social platforms. Those looking to stay in the featured homes can find more information on each host in Vrbo’s corresponding blog post.

 

Credits

Date
Sep 14, 2021
Client :
Vrbo
Agency :
Fortnight Collective
VP of Global Brand :
Lish Kennedy
Global Creative Director :
Danny Parker
Brand Manager/Global Brand Strategy :
Amanda Castroverde
Brand Creative Manager :
Adam Prewozniak
Head of Production :
Laura Walters
Chief Creative Officer :
Adam Chasnow
Creative Director :
Yo Umeda
Aer Director :
Anna Delaney
Copywriter :
Kat Worrall Worrall
President :
Devin Reiter
Sr Brand Director :
Jessica Welander
Sr Brand Manager :
Trevor Blum
Producer :
Maresa Wickham
Production Company :
Community Films
Director :
Pam Thomas
Director of Photography :
Jim Frohna
Executive Producer :
Lizzie Schwartz
Executive Producer :
Carl Swan
Head of Production :
Chris Spanos
Unit Production Manager :
Anthony Cantale
Editorial :
The Now Corporation
Editor :
Jesse Reisner
Producer :
Carrie Fleming
Executive Producer :
Nancy Finn
Music :
JSM Music
CEO/CCO :
Joel Simon
VP/Exec Producer :
Jeff Fiorello
Producer :
Norm Felker
Producer :
Andrew Manning
Producer :
Sharon Cha
Co-Composer :
Nathan Kil
Co-Composer :
Andrew Ybanez
Audio Mix :
Sound Space
Mix Engineer :
Matthew Polis
Post Production :
MPC
Sr. Exec Producer US :
Meghan Lang Bice
Producer :
Caitlin Forrest
CD/Colorist :
Mark Gethin
Color Assistant :
Nate Seymour
NY Online Conform :
MPC
Exec Producer :
Chris Connolly
Producer :
Katherina Miccio
Associate Producer :
Courtney Brooks
Creative Director :
Tom McCullough
2D Lead :
John Yu
2D Artist :
Eldon Snelgrove

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