VW Hits The Canine Casting Couch To Show Off Its Range

36 Dogs Star In New UK Branding Campaign Hashtagged #woofwagen

Published On
Oct 17, 2013

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If dogs always resemble their owners, do cars? Volkswagen UK aims to get across the message that "there's a Volkswagen for Everyone" in a brand campaign showing off its range of cars. To do this, it's enlisted the help of 36 dogs from 27 different breeds to star in a cheery spot directed by Stink's Ivan Zacharias. It's set to the soundtrack of "Me and You" by Barry Louis Polisar, and shows the array of pooches hanging their heads happily out of different VW models from the Beetle to the Golf.

The campaign, by adam&Eve DDB, breaks this weekend (19th October) during The X Factor with four five second teasers leading up to the 60 second spot. It will also encompass print, online, outdoor and cinema, while a website at www.volkswagen.go.uk/dogs, created by Tribal DDB, launches tomorrow detailing the features of each car in the range through their doggy counterparts. VW is also encouraging people to chat about their favorite dogs and cars on social media, using the hashtag #woofwagen.