Could This Simple Signage Idea Help Find Missing People?

Polish Charity Uses Airport Arrival Wait Time to Create Awareness

Published On
Sep 10, 2014

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Waiting at airports for people to arrive can be tedious. So Polish charity Itaka Center for Missing People and agency Isobar Poland came up with an idea: handing out free arrival signs at airports for people to write on. On the blank side, they write the name of the person they're waiting for; on the back are details of a missing person. The idea, as this case study explains, is that the person holding the sign has plenty of time to take in the missing person's face and details while they're hanging around in the arrival hall for their friend or relative. According to the charity, 17,000 people go missing in Poland every year. So far, the signs have been used at the country's two biggest airports in Warsaw and Krakow.

Credits

Date
Sep 10, 2014
Agency:
Isobar Poland
Brand:
Itaka Center for Missing People
Client:
Itaka Center for Missing People
Creative Director:
Maciej Nowicki
Creative:
Maciej Kozina
Designer:
Maciej Listwan
Project Management:
Krzysztof Szymczak
Production:
Filip Gielecinski (Posterscope)
Production:
Bartosz Morawski
PR:
Katarzyna Szlendak
Additional Credits:
Tomasz Pisanko
Additional Credits:
Pawel Sitnicki
Additional Credits:
Maria Smolenska
Copywriter:
Maciej Kozina
Art Director:
Wojtek Kowalik
Project Management:
Martyna Golebiewska
Project Management:
Magdalena Dlugowolska
Creative:
Wojtek Kowalik
Production:
Michal Peczalski

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