Oscar Mayer Wakes You Up To The Smell Of Bacon With iPhone Alarm App

App Sync With Detachable Device To Give Off Frying Bacon Scent

Published On
Mar 05, 2014

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Just in time for daylight savings, Oscar Mayer has created an iPhone alarm app that wakes you up to the sound and smell of sizzling bacon. Bacon lovers can apply for a limited edition "Wake Up And Smell The Bacon" device online through Friday, April 4. To use it, they download the Wake Up & Smell the Bacon app and plug the detachable device into the headphone jack of an iPhone. It will then emit the mouth-watering scent of frying bacon when the alarm goes off. Those who do not receive a device may still download the free app in the App Store to wake up to the sizzles and a selection of amusing bacon sayings. To promote the bacon alarm, agency 360i, which also designed the website, created this hilarious video in the style of a fragrance ad.


Mar 06, 2014
Agency :
Brand :
Oscar Mayer
Client :
Oscar Mayer
Director :
Creative Director :
Aaron Mosher
Creative Director :
David Yankelewitz
Copywriter :
Josh Chua
Executive Producer :
Marc Calamia
Production Company :
Dirty Robber
Producer :
Sean Cooley
Director, Photography :
Pat Scola
Composer :
Dominic Lewis
Chief Creative Officer :
Adam Kerj
PR Agency :

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