Ogilvy, Toronto and the Barbarian Group's new site for Dove features a story which unfolds from multiple perspectives.
With "Waking Up Hannah," visitors can choose from three storylines--Energize, Refresh and Cool Moisture--then watch the adventures of the title character as she recovers from a drunken night and gets ready for a blind date. Each of the narratives corresponds with different Dove deodorants and body washes. Within the interactive film experience, visitors can click on Hannah's phone to view her pics and text messages, hear commentary and get Dove coupons. In fact, each scene offers four different views and there are seven different endings overall to Hannah's day.
Additionally, you can send the film to friends, learn more about the products and participate in forum discussions.