Every Mother Counts : The Walk

A long journey.

Published On
Oct 25, 2012

Editor's Pick

Sometimes, the best way to raise awareness of an issue is to show you the problem -- without airbrushing, or pithy lines. CHI & Partners NY and "Every Mother Counts," a charity organization founded by Christy Turlington, does just that with "The Walk."

Using split-screen, director AG Rojas of Caviar profiles the journey of two heavily pregnant mothers -- one in a developed country with all the medical assistance that affords, the other in an unnamed, barren place. The passage of time is especially effective, as the woman on the left goes through her labor pains, arrival at the hospital, and delivery, while the one on the left continues to walk, for miles and miles.

Over Mother's Day, the charity created "No Mother's Day," a campaign that asked you to forego the gifts and cards and asked mothers to go silent, to draw attention to the women who die in childbirth every year.


Oct 26, 2012
Brand :
Every Mother Counts
Client :
Every Mother Counts
Executive Creative Director/Production :
Jeff Anderson
Executive Creative Director/Production :
Isaac Silverglate
Creative :
Ronnie Lee
Creative :
Patrick Regan
Head of Production :
Dana May
Production Company :
Director :
AG Rojas
Director, Photography :
Michael Ragen
Executive Producer :
Cathleen Kisich
Executive Producer :
Michael Sagol
Executive Producer :
Jasper Thomlinson
Head of Production :
Leigh Miller
Line Producer :
Jon Dawes
Post Producer :
Editor :
Jeremy Maneval
Colorist :
Gabriele Turchi
Audio Producer :
Engineer :
Eric Hoffman
Post Production :
Margarita Mutuc
Music :
I Can Almost See You
Music :
Voiceover :
Christy Turlington Burns
Agency :
CHI & Partners-New York

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