Designer Mary Katrantzou is Fashionably On Time

JLF Creates Intriguing Clock To Tease Designer's New Digital Flagship

Published On
Sep 18, 2013

Editor's Pick

London-based designer Mary Katrantzou, known for her inventive use of digital printing, is about to launch her first-ever digital flagship. But in the meantime, she's giving her fans a hypnotic way to count down the time until then. The designer has teamed up with JLF, the fashion division of Johannes Leonardo, on "Walking Time," a no-frills teaser that shows nothing but a clock -- but one with an intriguing set of parts. Created by the agency's CD Ferdinando Verderi and produced by Legs, the timekeeper features models as hands, and each one wears a new look from Katrantzou's debut resort collection. The second hand ticker is the one to keep an eye on -- she paces slowly around the clock's face, and every minute, her outfit changes.