Walmart : Frank the Fruitcake

He's here for the holidays.

Published On
Dec 05, 2011

Editor's Pick

The deliberately obnoxiousFrank The Fruitcake is a holiday meme for Walmart, created by the Martin Agency. Voiced by Bobcat Goldthwait, he sits on your Facebook wall ranting on like an 'annoying uncle at a holiday party' - until you get rid of him. Created in partnership with Unit9, with the puppet designed by Creature Shop, Frank has his own Youtube channel and a soon-to-be launched Twitter feed. Post him on your own wall or send him to friends.

Credits

Date
Dec 05, 2011
Brand:
Walmart
Client:
Walmart
Agency:
The Martin Agency
Production Company:
unit9
Chief Creative Officer:
John Norman
Group Creative Director:
Fabio Costa
Group Creative Director:
Joe Alexander
Associate Creative Director, Copywriter:
Ken Marcus
Associate Creative Director, Copywriter:
Eric Dome
Associate Creative Director, Art Director:
Mauricio Mazzariol
Contributor:
Brig White
Contributor:
Neel Williams
Contributor:
Raymond McKinney
Contributor:
Andrew Beckman
Contributor:
Jessica Coppom
Contributor:
Steve Sage
Executive Digital Producer:
Lalita Koehler
Digital Producer:
Dwight Loew
Production Company:
unit9
Director:
Michael Sugarman
Producer:
Michelle Craig
Interactive Producer:
Claudio Bellanga
Design:
Jarrod Castaign
Tech Lead:
Keita Kuroki
Live Action:
Holster Studios
Strategic Planner:
Jennifer Costello
Project Manager:
Sarah Burton

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