Walmart Hypnotized Adults to Make Them Feel Like Kids Again at Christmas

Stunt Sees Them Behave Like Excited Children on Christmas Morning

Published On
Dec 19, 2016

Description

Walmart helps adults feel like little kids again at Christmas in this heartwarming stunt, in which it employs a hypnotist to help them forget how stressful the holidays can be for adults.

The spot, by Saatchi & Saatchi New York, starts by acknowledging that while Christmas is magical for kids, for adults it can simply be a lot of work and worry. Hypnotist Chris Jones is then placed with a group of adults who have admitted that they find Christmas stressful, and hyponotises them into being kids again. Their reactions are delightful to watch, as grown men and women rush to rip open presents and play excitedly with toys. Afterwards, they're shown the video of how they behaved, and while they can't remember it, their emotional reactions may make you shed a tear, too. Peking at Hey Wonderful directed the film.

Credits

Date
Dec 19, 2016
Brand:
Walmart
Client:
Walmart
Agency:
Saatchi & Saatchi-New York
Chief Creative Officer:
Javier Campopiano
Executive Creative Director:
Mike Pierantozzi
Art Director:
Cristian Costa
Copywriter:
Tomás Almuna
Creative Director:
Justin Roth
Creative Director:
Adam Kline
Junior Copywriter:
Derek Peet
Junior Art Director:
Thanh Ly
Head of Film:
John Doris
Producer:
Abe Romano
Producer:
Matty Yu
Senior Account Director:
Caitlin Reynolds
Digital Director:
Kate Owens
Account Director:
Sarah Mannion
Managing Director:
Preeya Vyas
Production Company:
Hey Wonderful
Director:
Peking (Nat Livingston Johnson and Gregory Mitnick)
Executive Producer:
Sarah McMurray
Line Producer:
Scott Lane
Director, Photography:
Adam McDaid
Edit:
Rock Paper Scissors
Editor:
Noah Benezra
Executive Producer:
Eve Kornblum
Producer:
Julianne Cort
Color:
Company 3
Colorist:
Jaime O'Bradovich
Music:
Future Perfect Music
Mix:
Sound Lounge
Mixer:
Rob Sayers

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Project Type
Tags