IHOP Reminds Diners Its Omelettes Come With Pancakes
Comedic Spot From Droga5 Shows You Don't Have to Choose
Editor's Pick
Anyone who's eaten at IHOP, and even those who haven't, know it's known for pancakes. The restaurant's name, after all, is an acronym for its original name, International House of Pancakes.
Now, after an all-you-can-eat pancake push that ended Sunday, its moving some of the focus from pancakes to omelettes.
In the DineEquity chain's latest work from Droga5 a man and his horse come to a literal fork in the road. The wanderer contemplates which way to go to satisfy his hunger, flip flopping between pancakes and omelettes. The answer becomes clear thanks to a gentleman off to the side, who suggests going to IHOP. After all, IHOP's many omelettes come with pancakes on the side, leaving him no need to choose between savory and sweet. And, lucky for the hungry horseman, there's an IHOP right there.
The "Wanderer" push is the family dining chain's second campaign from Droga5, which IHOP announced as its new creative agency of record in November. Droga5's first work on IHOP promoted the Jan. 2-Feb. 11 $3.99 all-you-can-eat pancake deal with a spot showing airline pilots replacing much of their usual preflight chatter with the word "pancakes."
Credits
- Date
- Feb 12, 2018
- Brand :
- IHOP
- Client :
- IHOP
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Executive Creative Director :
- Scott Bell
- Creative Director :
- Todd Rone Parker
- Creative Director :
- Daniel Kelly
- Senior Copywriter :
- Richard Langhorne
- Senior Art Director :
- Zack Madrigal
- Junior Copywriter :
- Scott Minniear
- Junior Art Director :
- Jackie Moran
- Associate Design Director :
- Nate Moore
- Designer :
- Albie Eloy
- Executive Producer :
- Amanda Revere
- Producer :
- Forrest Holt
- Business Affairs Director :
- Jocelyn Howard
- Business Affairs Manager :
- Abigail Press
- Global Chief Strategy Officer :
- Jonny Bauer
- Group Director, Strategy :
- Katy Alonzo
- Director, Strategy :
- Kristen Mooney
- Strategist :
- Alex Cohen
- Communications Strategy Director :
- Elizabeth Hartley
- Communications Strategist :
- Parks Middleton
- Data Strategist :
- Ryan Miller
- Group Account Director :
- Alex Woods
- Account Director :
- Lauren Tomlinson
- Account Supervisor :
- Doug Keith
- Account Manager :
- Giovanna Saffos
- Associate Account Manager :
- Janelle Whitehurst
- Group Project Manager :
- Bill Wilson
- Chief Marketing Officer :
- Brad Haley
- Execcutive Director, Consumer Marketing :
- Michael McCarthy
- Marketing Analyst :
- Amanda Tostado
- Production Company :
- World War 7
- Director :
- David Shafei
- Director, Photography :
- Steve Yedlin
- Executive Producer :
- Josh Ferrazzano
- Producer :
- Michael Mitchell
- Editorial :
- MackCut
- Editor :
- Erik Laroi
- Assistant Editor :
- Danielle Minch
- Executive Producer :
- Gina Pagano
- Producer :
- Margarita Mutuci
- Color :
- Company 3
- Colorist :
- Tom Poole
- Executive Producer :
- Ashley McKim
- Visual Effects :
- Method
- Flame Artist :
- Mario Caserta
- Senior Visual Effects Producer :
- Graham Dunglinson
- Music :
- APM
- Sound Mix :
- Heard City
- Sound Mixer :
- Elizabeth McClanahan
- Executive Producer :
- Sasha Awn
- Producer :
- Andi Lewis
- Sound Design :
- MackCut
- Sound Designer :
- Sam Shaffer
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