Call of Duty : The War of the Future
What should you worry about?
Editor's Pick
Exoskeletons, smart weapons and camouflage redefined. And what if a hacker breaks into the U.S. war systems? Such is the gear and intelligence that could play a role in the war of the future, as explained in this two-minute documentary starring real-life war experts Ollie North and P.W. Singer that seems pulled straight from the History Channel. But, it turns out, it's not part of the channel's lineup. Rather, it's a clever plug for Activision's upcoming Call of Duty game, Black Ops II.
The faux-reality angle is a clever continuation of the approach in the game's previous teaser, which tapped a real firearms blogger to test out a weapon from the game. It's brilliant--and scary--because it's completely plausible. While the war of the future is the central focus of the upcoming game, which takes place in 2025, the scenarios conceivably could become reality in the next decade or two.
Amir Bar-Lev of RSA directs, while the work is cut by Dan Swietlik, who is an old hand in the documentary world.
Credits
- Date
- May 02, 2012
- Brand :
- Call of Duty
- Client :
- Call of Duty
- Agency :
- 72andSunny
- Chief Creative Officer :
- Glenn Cole
- Creative Director/Writer :
- Jason Norcross
- Creative Director/Designer :
- Matt Murphy
- Creative Director/Interactive Designer :
- Peter Novosel
- Senior Designer/Writer :
- Rey Andrade
- Senior Writer :
- Josh Fell
- Brand Director :
- Mike Parseghian
- Brand Manager :
- Jen Marvin
- Brand Coordinator :
- Justin Gonzaga
- Director, Film Production :
- Sam Baerwald
- Producer :
- Dan Ruth
- Business Affairs :
- Christine Claussen
- Business Affairs :
- Saeyoung Kim
- Production Company :
- RSA Films
- Director :
- Amir Bar-Lev
- Director, Photography :
- Adam Richards
- Line Producer :
- Michael Bernstein
- Executive Producer :
- Tom Dunlap
- Editorial :
- Stitch
- Editor :
- Dan Swietlik
- Producer :
- Chris Girard
- Assistant Editor :
- Chris Catanach
- Assistant Editor :
- Adam Wood
- Assistant Editor :
- Alex Tedesco
- Finishing Artist :
- Mitch Gardiner
- Finishing Assistant :
- Louis Schachte
- Producer :
- Sarah Schachte
- Executive Producer :
- Stacey Altman
- Audio Post :
- Lime
- Mixer :
- Rohan Young
- Sound Design :
- Barking Owl
- Sound Designer :
- Michael Anastasi
- Executive Producer :
- Kelly Bayett
- Motion Graphics :
- Logan
- Executive Producer :
- Matt Marquis
- Executive Creative Director/Production :
- Ben Conrad
- Telecine :
- MPC-LA
- Colorist :
- Mark Gethin
- Producer :
- Amanda Ornelas
- Music Production :
- The Rumor Mill
- Music :
- J. Ralph
- Producer :
- Eric Rasco
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