The Andy Warhol Museum in Pittsburgh is running a fun scavenger hunt throughout the city to promote a new exhibition, Warhol By the Book.
More than 150 specially-designed books will be hidden throughout the city and clues to their location of will be revealed through The Warhol's social media accounts, including Facebook and Twitter. There is also a website dedicated to the book hunt, which will provide clues and track each book as it is found. Book finders are invited to post photos of their discoveries using #warholbookhunt.
When discovered, each book invites the finder to return it to The Andy Warhol Museum to learn the rest of the story. When all of the books are returned to their designated places on a large bookshelf in The Warhol's entrance space, they will complete the image of one of Andy Warhol's many works in the medium of books featured in the exhibition.
Each book finder will each receive two free admission passes to The Warhol, a discount at The Warhol Store and be eligible to receive a special gift from the museum.
The campaign is by Marc USA, whose president Michele Fabrizi is also CEO and chair of The Andy Warhol Museum Board.