Ruh roh! Scoob and his gang are back! With the upcoming release of SCOOB!, Warner Bros wanted to boost Scooby’s cool factor among Gen Z.
We tapped into a cultural moment by inviting Jalaiah Harmon to choreograph the #ScoobDance. At the time, Jalaiah had recently become famous for being the unknown creator of the “Renegade” viral dance. As predicted, TikTokers flooded to support Jalaiah and enthusiastically joined in the #ScoobDance, leading to over 7 billion views.
The music was also a massive hit. People loved how we’d worked in Scooby’s iconic voice. The extensive press coverage ranged from Deadline to Adweek.