Look out Skylanders and Disney Infinity. Kids, and Lego fans, will no doubt falll over themselves with excitement over this trailer for Lego Dimensions, the upcoming Lego real toy-meets-action-adventure video game from Warner Bros. Interactive Entertainment.
Kind of like "The Player" for kids, it's stuffed full of "cameos" of an incredible range of characters, from Scooby Doo and the gang to Homer Simpson, Doc Brown, Doctor Who, Gandalf and (of course) characters from The Lego Movie like Unikitty and Batman. The endline is "You're going to need a bigger imagination."
California-based agency Battery created the film ahead of the game's launch on Sept. 27, and Matthew Cullen of Mirada directed. With physical Lego that kids will be able to buy and then incorporate into the video game the game will no doubt pose quite the competition for Activision and Disney's similarly-themed franchises.