It’s a bird! It’s a plane! It’s a floating pair of hairless testicles!
Hair removal brand Veet Men is promoting its intimate hair removal kit via a surrealist journey of two balls floating together through beautiful vistas. From agency BETC and production company Soldats, the 60-second spot is a tear-jerking tale of freedom, adventure and friendship.
The testicles, clean shaven and glowing, emerge from a cave and into the fresh air of a picturesque beach—the metaphor is already amped to top-volume. The duo of slightly different size careen from vista to vista, their shape rippling and quivering as they rotate around one another like alien creatures.
Set to a peaceful yet cheerful whistling tune, the testes take a dip in a mountain stream, cozy up by a crackling fire and splash through a waterfall. The gravity-defying gonads luxuriate in freshly washed linens, take a ride on the back of a deer and swim with a colony of seals before drifting away into the clouds.
The surreal spot will air across point-of-sale, TV and digital platforms in Europe, Australia, New Zealand and Latin America.