Watch these testicles float to paradise in a male grooming ad

BETC's campaign for hair removal brand Veet takes balls to the sky

Published On
May 31, 2022

Editor's Pick

It’s a bird! It’s a plane! It’s a floating pair of hairless testicles!

Hair removal brand Veet Men is promoting its intimate hair removal kit via a surrealist journey of two balls floating together through beautiful vistas. From agency BETC and production company Soldats, the 60-second spot is a tear-jerking tale of freedom, adventure and friendship. 

The testicles, clean shaven and glowing, emerge from a cave and into the fresh air of a picturesque beach—the metaphor is already amped to top-volume. The duo of slightly different size careen from vista to vista, their shape rippling and quivering as they rotate around one another like alien creatures.

Set to a peaceful yet cheerful whistling tune, the testes take a dip in a mountain stream, cozy up by a crackling fire and splash through a waterfall. The gravity-defying gonads luxuriate in freshly washed linens, take a ride on the back of a deer and swim with a colony of seals before drifting away into the clouds.

The surreal spot will air across point-of-sale, TV and digital platforms in Europe, Australia, New Zealand and Latin America.


May 31, 2022
Client :
Agency :
Production Company :
Soldats Films
Director :
Camille + JB

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