Triboard: Wave

Cans of "Wave" Promoted Izeber 50 Buoyancy Jacke

Published On
Jun 12, 2015

Editor's Pick

To promote its new Izeber 50 jacket, a padded jacket that also acts as a buoyancy jacket, French brand Tribord pranked yachters by offering them free promotional cans of an apparently brand new drink called "Wave." Only, it wasn't a real drink -- it was canned seawater.

French agency Rosapark created the "product" and then took it to Marseille to hand out to people on board yachts at a marina. Of course they spat it out (the video shows some funny reactions), but when they turned the can around they read slogan "Make this your last taste of drowning" together with a picture of the jacket. Each person who gamely tried the "drink" got a 30% discount voucher for the jacket for use in Decathlon stores.


Jun 12, 2015
Creative Director :
Mark Forgan
Creative Director :
Jamie Standen
Co-Founder :
Jean-Francois Sacco
Co-Founder :
Gilles Fichteberg
Brand :
Client :
Art Director :
Julien Saurin
Copywriter :
Nicolas Gadesaude
Project Manager :
Rozenn Traineau
Co-Founder :
Jean-Patrick Chiquiar
Case Director :
Hugues de la Brosse
Producer :
Fleur Robin
Agency :

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