Director Kris Moyes is back with another artful music video, this time for dark Aussie crooner Kirin J. Callinan's track Way II War. The black and white clip reads like a series of super hi-end animated gifs filled with all sorts of uncomfortable imagery, a perfect complement to Callinan's pounding, eerie track.
"Animated gifs have been around for a while, but this is the first time it has been done well using original material," says Moyes. "It was inspired by the artist Martin Arnold who uses the repetitive jittering of 35mm film frames that produces an asphyxiating effect on the viewer.
As for the subject matter, "The intention was to re-define the Australian landscape as seen through international eyes and to elevate Kirin as an international player within it," Moyes explains. "When Kirin and I spoke about the concept, we wanted it to be about a man who slowly loses his grip on reality over a few months. The representation of the man and the child is key to conveying the rational and irrational. There is a constant struggle for control between the two. The boy, Phoenix, was such a little star and an absolute pleasure to work with and I love his Fellini style haircut."
"The presence of the maternal figure offers a grounding or earth force, but as you can see she is bound by convention through the presence of the burqa. Her own awareness and simultaneous submission to being bound to the convention of maternity is conveyed in the text 'Full Cream,' 'Full View.'"
"The events over the period of the story have been abstracted," he says. "The obsessive oscillation between the frames adds tension and connects with the mood of the soundtrack."
Interestingly enough, the effects used within the video actually reference a more widely used technique of today: " It is a reference to the 3D effect used in every major film today," says Moyes. "But what I have done is split the left and right camera perspective so that the left point of view exists on the odd frames and the right on the even. I wanted to stay true to my working process and subvert the film standards so I can hopefully make something nobody has experienced before.