Singing Pandas Get It On in Parody of Lonely Island's 'I Just Had Sex'

DDB N.Y.'s Campaign for WCFF Also Includes Animal Kama Sutra Manuals

Published On
May 02, 2016

Description

It's always a huge news story when pandas have sex -- and that goes for the pandas too, if this hilarious animated video is to be believed.

The film, which features cartoon pandas singing to Lonely Island's "Just Had Sex" while other rhinos, sloths and gorillas look on approvingly, is part of a campaign for the Wildlife Conservation Film Festival (WCFF) that puts the emphasis on perpetuation of endangered species in a raunchy way.

As well as the video there's a set of print ads that depict humorous, slightly risque illustrations of rhinos, pandas, sloths and gorillas procreating Kama Sutra-style, which will run in Vice Magazine and Metro NYC. Both promote that the brand is selling an array of merchandise with images of animals getting it on. All the products -- including clothing, clocks, phone cases and a skateboard -- can be ordered on the Endangered Love website; proceeds will go towards conservation groups that protect pandas, rhinos, gorillas and sloths.

The campaign was created by DDB New York, which was appointed as WCFF's pro bono agency of record earlier this year. The organization, whose flagship event is in New York in October, showcases independent films from around the world on natural history and the conservation of biodiversity.

WCFF Founder and Chief Executive Officer Christopher J. Gervais said in a statement. "We needed to create something both provocative and fun that would compel young people to engage with WCFF and take action. Our hope is that by shopping, gifting and sharing, the only thing going extinct will be the missionary position."

Credits

Date
May 02, 2016
Brand:
WCFF
Client:
WCFF
Agency:
DDB-New York
Chief Creative Officer and Writer:
Icaro Doria
Creative Director and Writer:
Thiago Carvalho
Creative Director /Art Director:
Bruno Oppido
Writer:
Tom Mandel
Art Director:
Diego Limberti
Art Director:
Cara Johnson
Head of Production:
Ed Zazzera
Senior Producer:
Amanda Van Caneghem
Music:
I Just Had Sex
Writer:
J. Franks
Writer:
Jorma Taccone
Writer:
Jamie Franks
Writer:
Andy Samberg
Writer:
Akiva Schaffer
Writer:
J. Bettis
Music Production:
Beacon Street Studios
Animation:
Lobo.CX
Creative Director:
Mateus de Paula Santos
Global Head of Production:
Loic Francois Marie Dubois
CG Director:
Diogo Kalil
Producer:
Su Constantine
Producer:
Aron Aguiar
Project Coordinator:
Michelle Vinotti
3D Animation:
Jannaina Bonacelli
3D Animation:
Nicolas Nasser
3D Animation:
Z Alexandre
3D Animation:
Derek Henriques
3D Animation:
Mallo Ryker
3D Animation:
Diego de Paula
3D Animation:
Jonathan Bento
3D Animation:
Michael Maron
3D Animation:
Daniel Ueno
3D Modeling:
Bruno Saber
3D Modeling:
Karla Ruoco
Texture:
Michel Venus
Rigging:
Viviane Adade
Rigging:
Flvio Castello
Rigging:
James do Carmo
Compositing:
Cau Mendes
Compositing:
Diogo Kalil
Rendering:
Diogo Kalil
CG Producer:
Felipe Mattos
2D Animation:
Anderson Omori
2D Animation:
Chan Tong
2D Animation:
Rubens Belli
2D Animation:
Belli Studio
2D Animation:
Ana Cristina
2D Animation:
Marcos Lluss
Clean-up:
Michel Venus
Clean-up:
Anderson Omori
Clean-up:
Rubens Belli
Clean-up:
Ana Cristina
Clean-up:
Clio Vogel
Background Artist:
Marcos Lluss
Background Artist:
Chico Sanches
Concept Artist:
Marcos Lluss
Concept Artist:
Rmulo de Oliveira
Concept Artist:
Michel Venus
Storyboard:
Michel Venus

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