WWF : We Are All Connected
Connected by a thread
Published On
Feb 01, 2011
Editor's Pick
WWF's latest film is a unique take on underlining that we are all connected on the planet. Using intricate rope sculptures, it aims to show that we are all responsible and any disruption in the thin line that connects us will create a disaster for everyone and everything in the fragile ecosystem.
The film was commissioned by Ogilvy Mexico for WWF and directed by Mato Atom for Troublemakers. tv. Its production was a truly global effort; treatment, art direction and look were defined and passed on to the CG / VFX studio Digital-District in Paris, while Atom directed out of New York to define the animatic, camera, pace and timings to achieve the desired look for the threads.
Credits
- Date
- Feb 02, 2011
- Brand :
- WWF
- Client :
- WWF
- Agency :
- Ogilvy-Mexico
- Vice President/Creative Director :
- Jose Montalvo
- Creative Director :
- Victor Alvarado
- Creative Director :
- Fernando Carrera
- TV Producer :
- Juan Pablo Osio
- Production Company :
- Troublemakers.tv
- Director/Art Director :
- Mato Atom
- Executive Producer :
- James Hagger
- Production Assistant :
- Melanie Aguilar Fauconnier
- Post Production :
- Digital District
- Post Producer :
- Peggy Taverne
- Managing Director :
- David Danesi
- Sound Effects :
- Thomas Marque
- Animation :
- Romauld Caudroit
- Modeling :
- Jimmy Cave
- Modeling :
- Kevin Monthureux
- Lighting and Rendering :
- Nicolas Belin
- Compositor/Flame Artist :
- Seif Boutella
- Flame Artist :
- Amandine Moulinet
- Music :
- Human Worldwide
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Project Type