Extreme Makeover: Gatorade Turns High School Basketball Team's Locker Room into NBA-Worthy Space
TBWA/Chiat/Day Brings in Dwayne Wade to Provide Pep Talk
Published On
Feb 18, 2014
Editor's Pick
Not every athlete is a multimillionare superstar. But that doesn't mean that they don't have an inner drive. Gatorade takes a page from Nike's playbook for a heartwarming new campaign from TBWA/Chiat/Day, which showed the beverage brand's commitment to devoted athletes by turning its spotlight on the Riverdale High Rebels, a high school basketball team in New Orleans.
The team, which is on the brink of a playoff spot for the first time in two decades, gets the superstar treatment from Gatorade, which turned its old, run-down facilities into a beautiful, professional looking locker room worthy of NBA stars. And best of all, they did it right when the team was playing a critical deciding game.
Credits
- Date
- Feb 18, 2014
- Brand :
- Gatorade
- Client :
- Gatorade
- Agency :
- TBWA/Chiat/Day
- Production Company :
- Bandito Brothers
- Chief Creative Officer :
- John Norman
- Executive Creative Director :
- Brent Anderson
- Creative Director :
- Renato Fernandez
- Creative Director :
- Gustavo Sarkis
- Associate Creative Director :
- Guto Araki
- Art Director :
- Tiffany Lam
- Associate Creative Director :
- Doug Menezes
- Copywriter :
- Scott Reedy
- Executive Producer :
- Sarah Patterson
- Producer :
- Alicia Portner
- Project Manager :
- Karen Thomas
- Group Planning Director :
- Scott MacMaster
- Planning Director :
- Martin Ramos
- Managing Director :
- Peter Ravailhe
- Executive Business Affairs Manager :
- Lisa Lipman
- Broadcast Traffic :
- Jerry Neill
- Production Company :
- Bandito Brothers
- Director :
- Jacob Rosenberg
- Executive Producer :
- Suzanne Hargrove
- Producer :
- Cassidy Lunnen
- Art Director :
- John Gathright
- Director, Photography :
- Laura Merians
- Editorial Company :
- Venice Beach Editorial
- Editor :
- Greg Young
- Assistant Editor :
- Micah Chase
- Assistant Editor :
- Cutler Gray
- Executive Producer :
- Hunter Conner
- Music :
- Asche & Spencer
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Industry
Project Type
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