Extreme Makeover: Gatorade Turns High School Basketball Team's Locker Room into NBA-Worthy Space

TBWA/Chiat/Day Brings in Dwayne Wade to Provide Pep Talk

Published On
Feb 18, 2014

Editor's Pick

Not every athlete is a multimillionare superstar. But that doesn't mean that they don't have an inner drive. Gatorade takes a page from Nike's playbook for a heartwarming new campaign from TBWA/Chiat/Day, which showed the beverage brand's commitment to devoted athletes by turning its spotlight on the Riverdale High Rebels, a high school basketball team in New Orleans.

The team, which is on the brink of a playoff spot for the first time in two decades, gets the superstar treatment from Gatorade, which turned its old, run-down facilities into a beautiful, professional looking locker room worthy of NBA stars. And best of all, they did it right when the team was playing a critical deciding game.

Credits

Date
Feb 18, 2014
Brand :
Gatorade
Client :
Gatorade
Agency :
TBWA/Chiat/Day
Production Company :
Bandito Brothers
Chief Creative Officer :
John Norman
Executive Creative Director :
Brent Anderson
Creative Director :
Renato Fernandez
Creative Director :
Gustavo Sarkis
Associate Creative Director :
Guto Araki
Art Director :
Tiffany Lam
Associate Creative Director :
Doug Menezes
Copywriter :
Scott Reedy
Executive Producer :
Sarah Patterson
Producer :
Alicia Portner
Project Manager :
Karen Thomas
Group Planning Director :
Scott MacMaster
Planning Director :
Martin Ramos
Managing Director :
Peter Ravailhe
Executive Business Affairs Manager :
Lisa Lipman
Broadcast Traffic :
Jerry Neill
Production Company :
Bandito Brothers
Director :
Jacob Rosenberg
Executive Producer :
Suzanne Hargrove
Producer :
Cassidy Lunnen
Art Director :
John Gathright
Director, Photography :
Laura Merians
Editorial Company :
Venice Beach Editorial
Editor :
Greg Young
Assistant Editor :
Micah Chase
Assistant Editor :
Cutler Gray
Executive Producer :
Hunter Conner
Music :
Asche & Spencer

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Project Type