JFK Library : We Choose the Moon Case Study

Remembering Neil Armstrong's history-making mission.

Published On
Apr 13, 2010

Editor's Pick

In memory of the first moon walker Neil Armstrong, who passed away on Saturday, August 25, we revisit "We Choose the Moon," the highly decorated 2009 campaign for the JFK Library, created out of The Martin Agency and Domani Studios.

Celebrating the 40th anniversary of the Apollo landing, WeChooseTheMoon.org was an in-depth recreation of the historical event. Over four days, it depicted in real-time, minute by minute, the events that occurred 40 years prior, combining NASA's archival audio transmissions, a transcript of the communication between the Kennedy Space Center and the shuttle, 400 photographs and 44 video clips. The site also featured new assets to more fully illustrate the event, 3D animated clips showing the shuttle's trajectory to the moon.

For more on the site and insight from the creatives, visit the full story.

The site also was named FWA's Site of the Year. Read about it here.