Abbotts Village Bakery : We Don't Force Feed Our Bread
Oh give me a home, where the wholesome loaves roam
Published On
Feb 25, 2013
Editor's Pick
George Weston Foods' Abbott's Village Bakery bread is about as wholesome as you can get, with no added artificial colours, flavours or other additives. To demonstrate this, Australian agency BMF translated the idea using the metaphor of a free-range farm, but this time, the animals are of the hoove-less sort. The campaign also features social media, press and OOH elements and launches on March 3.
Credits
- Date
- Feb 26, 2013
- Brand :
- Abbotts Village Bakery
- Client :
- Abbotts Village Bakery
- Agency :
- BMF
- Creative Director :
- Justin Ruben
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Project Type